The first item I have on the list is HelloBar because it’s only going to be four tips is to map out your content strategy.
►From topics to keywords, what are you going after?
►Which themes are you trying to create on your website?
If you do not know what keywords and content ideas to travel after, you are going to be spinning your wheels because the last item you would like to try to create content on stuff that may not be working.
And this is great because now you have a rule of thumb of oh, this stuff over here works and this stuff does not.
You do not want to waste your time and your resources creating content that’s not popular and no one cares about it.
The second thing you need to do this is to create a hit list of your backlink opportunities.
Take all of your competitor URLs, and put them into backlinks.
This will show you each single one that links to them.
This is important because if you are doing not have a link list, you are not getting to know whom to hit up to link back to you.
Now once you do this, you do not want to only take an inventory of all of your competitors and put them into a tool like Backlinks, or maybe Ahrefs, you would like to travel and find their most relevant content that’s associated with yours, and see who links up to their content.
And then hit up those people to link to yours because you’ve got a far better piece of content that’s more relevant, more up so far, and more thorough.
The third thing on your checklist needs to be accessibility.
►Is your site is fully responsive?
►Does it load faster?
►Are you deleting all the unnecessary work plus plugins that you don’t need to use?
All these things impact your overall search topics.
The rankings are the most important.
Without a faster site, you aren’t going to get rankings.
Speed is the main part of Google’s algorithm, you want to make sure your site is load as fast as possible.
Not just on a desktop view, but also on mobile and tablet view.
And you can also use tools like Google PageSpeed to figure out how fast your site loads.
The fourth thing on your list needs to be your content distribution strategy.
From how are you going to push out the content on social media like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc? Typically what I do is I take my content, I put it out on all my social profiles at an equivalent time. In addition to that, I’ll also put it out on things like Instagram, Twitter, and do live stories. And I also do this on Facebook and do live stories. This is a good way to get people to engage in on Instagram and Twitter, I’ll get people to swipe up so that way they can go directly to my blog post.
Another thing I do with my content distribution is I email people out that I link to, and ask them to share my content to their friends .
It’s a simple way to get more social shares and more traffic.
And the last thing I do with my content distribution is I send out an email blast, and a push notification every time I release a new blog post and best offers.
If you don’t have a push notification list, use the amazing tools like subscribers and HelloBar.